Your new tyres are brilliant, but does your brain know that?

Did you know that I can make you a better or a worse, with just one sentence... Read on!

Let's be very, very, brutally honest here....... most of us can't 'feel' our tyres.
We think we can... but most of us will rarely ever have that magic feel that racers seem to have.

What we think is 'feel' is more likely our brain filling in the gaps based on a mix of psychology, imagination, marketing information and the weather.

Yes, we can feel when the tyres are gripping, that's normal.
We can also feel when the tyres aren't gripping because we're are now sliding down the road, and boy can we feel that road! That's real!

When your trust in your tyres is based on what our brain tells us, it leaves room to make some changes for good or bad.

Let's have a look at some factors which can affect our trust in our new rubber.

Here's a recent example..... our fitter Matt recently had new tyres on his bike.
He reported that they were SO MUCH BETTER than the previous ones.

Some factors here...

New tyres = feel better
Premium brand = feel better
On an endorphin high following a happy purchase = feel better

He feels AMAZING! But we can change this feeling with one sentence … 'be careful on those tyres Matt, you know that Dougie had crash on thosethe other day, the road was damp and he was only doing 50'.

WAIT? WHAT? THESE CAN CRASH IN DAMP WEATHER?

I've just wrecked your tyres. You're welcome.

November 24, 2025 | View: 10 | By: <a class="mp-info" href="https://www.sticky-stuff.co.uk/blog/author/ian-team-green.html">Ian Team Green</a>